Inside Out: My WWF Experience
A blog by Sarah Kennedy, Corporate Communications Consultant at RSA Canada, about her experiences on a three month secondment with WWF-Canada.
The first day at any job is always a bit nerve-wracking and within minutes of walking through the doors off WWF-Canada, I realised I had already got things wrong – I was wearing a dress. I was gently informed that the dress code at WWF is a lot more casual and I knew that if I wanted to transition more smoothly I would have to trade in my heels for some jeans and Chuck Taylors – WHOOO HOOO. No ironing for the next three-months? I think I can handle that!
What stood out to me right away is that WWF-Canada employees are extremely passionate about their work. Everyone works really hard and values one another’s opinions. They are all very much aligned upon a common cause – to protect our planet. With a goal so daunting, it’s no wonder the office is so quiet.
Much of the focus at WWF-Canada right now is on gearing up for the Great Canadian Shoreline Cleanup held in various locations across Canada starting September 18th. Hopefully you have already signed up for a clean up within your community – it’s a great event with some fun prizes for things like weirdest item found – last year participants found a stolen car that had been submerged in a river.
As part of the communications team, I will be working on a number of really exciting initiatives – including WWF-Canada’s partnership with RSA and how we can better promote the great work we are funding externally. I will also be working on the Earth Hour Campaign and looking at communications strategies that can help support other corporate partners such as Loblaws and their sustainable seafood program.
I am really excited for the opportunities and challenges ahead. Stay tuned for more details!
Sarah
The opinions expressed in this blog are the opinions of the individual author and do not represent the opinion of RSA or its affiliates.
